1
Tell me what the site should do.
More calls? More bookings? More sales? We start with the job, not the design.
START HERE
Start with your decision.
Four quick answers. Then you can send the brief straight to Puru — no vague contact form, no back-and-forth just to explain the basics.
Question 1 of 4
What decision are you trying to make?
A website that brings customers, not compliments.
Is your website earning its keep — or just sitting there?
A pretty website that brings zero customers is an expense, not an asset. I design image-rich, video-ready sites that turn visitors into calls, bookings, and sales — then keep them fast, secure, and current.
Get a free website reviewA working example of embedded culinary film. Video source
ImmersiveVisual storytelling
FastMobile delivery
CULINARY & HOSPITALITY
Let people taste it with their eyes.
Restaurants, chefs, bakeries and hospitality brands need more than a menu online. We design around the sensory details — the steam, the pour, the room and the people behind the pass — without sacrificing speed or a clear path to book.
Video-ready sectionsChef profiles, kitchen reels and venue films.
Image-led menusResponsive galleries that keep every dish sharp.
Fast on mobileOptimized media for guests deciding on the go.
Built to convertReservations, catering and inquiries stay obvious.
01 / THE QUESTION
The decision
The decision isn't “do I need a new website.” It's “is my current site making me money or costing me customers?” A slow, confusing, outdated site doesn't just sit there — it actively sends people to your competitor, 24 hours a day. Meanwhile a good site works the night shift: answering questions, taking inquiries, building trust while you sleep. The cost of deciding wrong is invisible, which is exactly why it's expensive.
02 / THE WORK
How we work
2
Design and build.
You review real pages, not mockups in a vacuum — we refine until it sells.
3
Launch and care.
Hosting, security, updates, and content changes handled — so it stays fast and current long after launch day.
03 / THE INVESTMENT
Services & pricing
Straight prices. Clear scope. No mystery “starting at” language.
Website Design Package
$2,900 one-time
Does your site turn visitors into customers? If not, we rebuild it until it does.
Discuss your website →Website Hosting & Care
$95 /month
Who's keeping your site fast, secure, backed up, and updated? Now: me.
Ask about care →Free website review
$0 straight answer
Not sure whether to fix or rebuild? I'll look at your current site and tell you straight.
Request a review →
04 / WHY PURU
Built by a decision-maker, not a design committee.
Signal over noise.
I'm Puru Gaur, founder of THERXSIGNAL LLC. I build and run real websites — including therxsignal.com — and my background is biopharma competitive intelligence: finding the signal in the noise and making decisions with evidence. I treat your website the same way: an asset that has to earn, measured by customers, not compliments.
05 / STRAIGHT ANSWERS
FAQ
How long does a build take?
Most builds wrap in a few weeks. I'll give you a real timeline before we start — and stick to it.
Do I own my website?
Yes. Domain, content, design — it's yours, full stop.
What does Hosting & Care actually cover?
Hosting, security updates, backups, and content changes — the unglamorous work that keeps a site fast, safe, and current.
Can you just fix my existing site instead of rebuilding?
Sometimes the foundation is fine and it needs a renovation, not a teardown. The free review tells us which one you're looking at.
Compliments don't pay the bills. Customers do.
Let's find out what your website is actually doing for you.
06 / IDENTITY SYSTEM
The brand
Color system
Deep indigo#1E1B4B
Cyan#06B6D4
White#FFFFFF
“A website that brings customers, not compliments.”
Practical and a little blunt: compliments don't pay the bills, customers do.
Kiln Web Studio is a THERXSIGNAL LLC company.